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Map 12925 N Autoshow Ave, Surprise, AZ Today 8-8pm (623) 214-4100
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Home / About Rodeo Hyundai in Surprise, AZ / Our Dealership

Hyundai Dealership in Surprise, AZ

Tex Earnhardt, founder and CEO of Earnhardt Auto Centers, was raised on a ranch in the Rio Grande Valley of Southern Texas. In 1951 when he was twenty years old, he and his family moved to Chandler where his father, Hal Earnhardt, Senior, started a small gas station downtown.

The service station provided a small income for his family by selling gas and auto parts. Through hard work and dedication, Tex was soon awarded a Ford franchise at the age of 21, he was then the youngest Ford franchise owner in the U.S.

As Earnhardt Ford grew, Tex developed a relationship with Lee Iacocca, then a corporate manager for Ford. When Lee accepted the position of CEO for the Chrysler Corporation in the early 1980s, he personally flew to Phoenix and asked Tex to become a franchise owner for Chrysler. Tex, with his keen intuition and respect for Iacocca, accepted the Chrysler franchise and was soon open for business at Baseline and Rural in Tempe. Thereafter, Tex acquired several more automobile franchises and he became widely known for his great deals and as the cowboy car dealer who rode a bull in his commercials. Tex' trademark slogan "that ain't no bull" was the ultimate truth in advertising. The "bull" he rode in the commercials was really a steer.

Tex' sons, Hal and Jim Babe, eventually joined him in the business as did later, his grandsons, Dodge, Derby, and Bull. Together the Earnhardt family is at the helm of one of the southwest's largest automotive empires. Where family-owned and operated automotive companies are a rarity in this market, the Earnhardt family is at their dealerships daily and personally oversee its operations. Since 2010, the Earnhardt organization has continued to grow with the acquisitions of Rodeo Ford in Goodyear, Avondale Hyundai, North Scottsdale Hyundai, Rodeo Kia Phoenix, San Tan Hyundai, Earnhardt VW, and Earnhardt Buick GMC in Mesa and Earnhardt Lexus in Downtown Phoenix. Earnhardt now has two Cadillac dealerships in Arizona: Earnhardt Cadillac, in Scottsdale and Earnhardt Chandler Cadillac. Earnhardt acquired 3 more dealerships in 2016; Earnhardt Chevrolet in Chandler, Earnhardt Buick GMC Las Vegas, and Earnhardt Mazda Las Vegas plus opened this store, Rodeo Hyundai in Surprise, AZ.

There are nearly 1,500 employees at Earnhardt Auto Centers and the Earnhardt family's dedication to the well-being of their employees is legendary. In hundreds of cases they have personally lent moral and financial support to employees who were facing an illness or family tragedy. Various charities and needy causes have also benefited from the Earnhardt's philanthropy. Inspired by the Earnhardt family, many of their employees participate in a company charity program called H.E.A.R.T., whereby individual donations are deducted from their paychecks and given to a different charity each month.

Since 1951, the Earnhardt family has been selling cars and trucks to people across the southwest United States and will continue to do so for many years to come. Although times have changed, what has never changed is the Earnhardt commitment to world class service, famous low prices and the best selection of America's most popular vehicles. Earnhardt's - it's a name you can trust and that ain't no bull.

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12925 N Autoshow Ave, Surprise, AZ 85388
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Sales: (623) 214-4100 | Hours
Service: (623) 214-4100 | Hours
Parts: (623) 214-4100 | Hours

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Testimonials

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Not our first Rodeo. We have purchased and leased many cars in our lifetime. Working with Jeff Doane of Rodeo Hyundai was a pleasant experience. He is patient, professional and knows his product. The dealership is great to work with. They take great pride in serving the customer well. After purchasing our car, we felt good about our purchase. Because we were treated with respect. Barbara and Max
Max Premseler
Less than a month ago
dealer
My service advisor communicated well and worked to get my issue fixed in a quick manner. She was very nice and easy to work with.
jjc081499
Less than a month ago
dealer
We are very pleased with the sales experience for the Santa Fe that we purchased at this dealership. We had seen the online sales promotions that were being offered, so we knew more or less the pricing structure and rebates involved. We were so happy with Steve Simpson, as he was very knowledgeable and helpful in answering our questions and the laidback low pressure as we made our offer. Scott in financing was also very helpful and did not try to pressure us into the multitude of add-on insurance policies ( there are several). Thanks to you both for a job well done!!... More
dquins
Less than a month ago
dealer
Our Trunk latch broke on our 2018 Hyundai Sonata. We quickly drove out there. Kristina Miranda took care of me right away. We did not expect to get a call a few hours later that the car was all fixed and ready to pick up. Kristina's was quick - efficient with top customer service care. Was in and out in no time. When I got in the car, I noticed that they had cleaned it all out. Now that is service! Kudo's to the whole Rodeo Hyundai Team. Thank you.
Stump
Less than a month ago
google
We had a fantastic car-buying experience, and love our new Santa Fe! We had done a lot of research on line, and arrived with many questions. Our sales rep, Scott Simpson was knowledgeable answering all to help us choose just the right model. Shout out also to Nick and Armando for excellent customer service. Thank you all!
Barbara Bramble
Over a month ago

Rodeo Hyundai

12925 N Autoshow Ave, Surprise, AZ 85388
Get Directions

Sales: (623) 214-4100 | Hours
Service: (623) 214-4100 | Hours
Parts: (623) 214-4100 | Hours

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